Looking at How a Digital Agency Can Run Your Social Media Campaign

Social media websites are becoming increasingly instrumental in the field of SEO and a digital agency should boast experts who are capable of managing your social media campaign and capitalising on the SEO benefits that a well managed social media strategy can provide. A digital agency will set up various social media campaigns on the likes of Facebook and Twitter.

Not all digital agencies will be aware of just how advantageous a well managed campaign can be and for this reason, it is imperative to opt for a digital agency that can showcase how they have improved their clients rankings over a period. There has clearly been a substantial shift towards social media websites in recent times and they are becoming a vital cog within SEO circles.

Ways A Digital Agency Should Boost Your Presence

There are many avenues that can be pursued when using web 2.0 websites as an SEO tool and understanding how best to follow these routes is something that most businesses will leave to a full service web agency because they will be able to devise a strategy which yields the best results. Just some of the things a team of SEO experts will ordinarily do to make the most of such sites include:

Consider all the uses – It can be utilised for more than just marketing and PR purposes and a good digital agency will be well aware of this fact. Skilled SEO experts will also use these websites for branding, customer service and various other endeavors to ensure that they are making the most of the sites.

Measuring Success – There is no point developing a social media strategy and then not measuring the results it provides. A digital agency is likely to have the experts on staff who can spot patterns, trends and successful elements of a social media campaign and will tweak it as and when in order to make its performance as strong as possible.

Professionalism – If you allow your campaign to be run by a digital agency, the chances are that it will be run much more professionally and with more attention to detail. A social media strategy should be crafted with the end user in mind and this is something that a skilled full service web agency will be adept at.

Picking a digital agency is something which should be based on a number of different factors and chief amongst these will be their capacity to provide effective search engine optimisation (SEO) for your newly crafted website.

How to Choose the Best Company Offering Website Development

A company offering website development won’t help you just by creating a visually appealing design for your website and equipping it with a healthy set of web-based tools. If you choose the right firm to work with, it can also ensure that your website is optimized and perfectly positioned to capture your target market’s attention with the best SEO execution.

Of course, remember that the key prospect here is right – you can’t just hire any web development firm for your business. You must make sure they’re the best one for your needs, and to do so you would need to consider several factors.

Specialization

Obviously, specialization comes in various forms. Even so, you need to find a firm that can offer you as many relevant specialized skills as possible.

  • Has the company any experience working with companies whose nature of business is similar to yours?
  • Has the company any experience working with a company of your size?
  • Has it certified professionals in your preferred marketing platform? (e.g. press releases or live blogging)
  • Has it certified skills in developing mobile apps?

Team

Speaking of certified professionals, you want to make sure beforehand that you will be assigned a team you are comfortable to work with and have faith in. It doesn’t matter how well recommended they are. It’s best to give them a chance or trial first, but if things are truly not working out between you and the team then do not hesitate to ask for another or to switch to another company offering website development.

At the very least, someone like an art director should handle the visual side of your website while another one – like a master editor or copywriter – should be given the reins when it comes to content development for your site.

If they also have article writers and bloggers as well as layout and graphic artists and digital photographers added to the fold, then so much the better!

Time

It’s very important to work with a firm or a team that is capable of effectively managing their time and working with minimal supervision. Otherwise, both your time will be wasted with unnecessary delays. There are signs you can look out for to know if a team is indeed skilled with time management.

  • They meet their deadlines – sometimes ahead of time.
  • You never see them cramming.
  • They have valid reasons for asking for an extension – if they ever do so, that is.
  • They have a schedule for all their tasks.
  • They keep you updated regularly about their progress.

Pricing

Make sure that you are able to afford their fees. Secondly, be sure to pay on time. Late payments won’t exactly put them in a good mood to work on your website.

In any case, it’s totally fine to pay more than usual, but only for as long as you can be sure you are getting your money’s worth with their services. After all, you can’t expect an experienced and excellent company offering website development not to recognize the value of their work, can you?

Web Design – Five Simple Steps to Follow

1. Flashy Pages: unwanted Distractions

Most of web designers feel the need to create stylish splash pages that do nothing but create a barrier which stops web users in their tracks and forces them to make the unnecessary decision of whether to push forward to the home page or to leave your website forever. These “website introductions” are typically short Flash-based movies that showcase the web designer’s flash design skill set, yet offer the web user nothing but a distraction. Flash animations are so common these days that it’s almost impossible to actually impress a web user with a Flashy page. The main goal of any website design should be to either deliver the web user what they want or to get the web user to perform an action. a flashy page only slows down this process and should be avoided at all time.

2. Banner Advertisements: Less Is More

When it comes to the strategic placement of banner advertising, the old proverb “less is more” needs to be applied to web design. A single successful banner advertisement is more profitable and valuable then a whole bunch of banner advertisements that get minimal click-through. The harder it is to secure a single banner advertisement space, the more appealing it becomes to advertisers. it’s best to try and fill space with useful content. Another tip is to surround your banner advertisements with as much useful content as possible; this will also make the space more appealing to potential advertisers.

3. Navigation: Is The Important Key

The fastest Bike in the world is useless if no-one knows to drive it. The same goes for websites. Website owners can choose to invest thousands in web design, logo design, flash design, splash pages, funky animations and a whole host of other aesthetic goodies to make the site look fantastic, but if web users cannot navigate around the site to consume the content or purchase products, then the whole website fails to achieve its goals. In web design when it comes to designing effective navigation it’s best to keep it as simple as possible. Once again, web designers will often go overboard and design navigation menus that include flash animations, multi-tiered dropdowns and a whole host of other unnecessary additions that only work to distract the user, instead of helping them navigate around the website. Navigation is the key that unlocks good website design

4. Coding: Never Copy & Paste

Amateur web designers will often copy and paste code from various websites and compile their website like its Frankenstein. When an error occurs, the web designer doesn’t know how to fix it because they didn’t write the code. Web designers must then sit down and waste time working out what each piece of code does, before discovering the error and then rectifying it. During this time it’s the web users who suffer, as they sit through error after error. Although writing the code from scratch causes longer initial development stages and may cost more in the short term, it will save you a lot of time in the long run if any errors do happen to occur. As mentioned above, errors need to be avoided, whatever the cost. Before seeking professionals to do your website design or flash design, always run double-checks to see how much of the code they are actually writing. If the web design agency is copying code from within their own web design / flash design team, then there is nothing to worry about because someone in the agency will know what to do if a problem arises or they typically have an FAQ that can be easily referenced. The only time you should worry is if the code is copied from an external website.

5. Consistency: Way To Success

Regardless of size, every website should remain consistent to ensure the web user knows exactly where they are and where to look at all times. This applies to everything from simple navigation links to the location of help menus. The goal should be to make the web user familiar with all aspects of your website, from the colours used in the design to the overall layout. Some web designers, who are often pressured by management to create a variety of web designs, feel the need to experiment with different colour schemes and website layouts within a single website, but this does nothing but confuse the web user by causing disorientation. Only break consistency when the website is receiving a complete overhaul.