Guidelines to Choose the Best Web Designer

It takes immense talent and skills to design a web page which is creatively designed, neatly coded, easily downloadable, displays properly on different browsers and above all, can be indexed easily by search engines as well. This is why it becomes more important to choose a company which has a team of talented web and graphic designers, equipped to give you a high quality web solution.

Here are some useful tips to help you choose an efficient web designer.

Check out the previous works

Ask the company to show you the portfolio of their web designs. Most good web and graphic design companies will have a neatly done portfolio in their website itself.

The prior works of the designers highlight not only their talent but also what you can expect from them. Analyze whether all the pages are easy to navigate, whether the designs are impressive and professional, is the layout effective etc. Only after you are satisfied with the previous works, you should move further.

Give importance to HTML knowledge

Make sure that the web designer uses HTML to build a site along with cascading style sheets i.e. CSS. The knowledge of CSS is important for a designer as CSS allows the designer to easily and quickly make system-wide changes to the site.

This helps in saving time and energy and of course, cost. A good designer must be in the know of these things. If your designer is not familiar with CSS, then you’d better leave the task for some other designer.

Know about the features

Inquire what kind of features your web designer can provide you in your website. There are plenty of features available in web solutions today but you must know what exactly you would need. Your web designer must be able to suggest you the features that would make your site attractive and user-friendly.
For example, if you are building a product-selling site, you can have some flash components to enhance the appeal of your home page, a good admin panel to manage visitors and sales, security features to ensure secure payment gateways and so on.

Updating criteria

It is essential to know beforehand, how the web and graphic designer plan to have the site updated. It is better to have the ability to update the website on your own with the help of Content Management System (CMS), or user-friendly admin panel type interface which allow one to make changes to static content. Paying the designer every time you need to update your site is an expensive proposition and quite unnecessary in today’s hi-tech web world.

Performance of your website

To make sure your website performs well, ask your designer beforehand about the time required for loading a page and search engine indexing. If your site takes more time to load than the average website does, take it as a warning signal. It might be due to bad HTML coding. A good web designer will code the page in a way in which it loads within seconds and is easily indexed by search engines.

Get in touch with previous clients

Apart from just going through the testimonials online, it is worthwhile to get in touch with the previous clients and ask them about their experience with the web design company and the web designers. You can contact them either through phone or e-mail them seeking their opinion whether they were happy and satisfied with the kind of quality and service they have got.

These are just few guidelines that can be taken into consideration while looking for a good professional web designer. These are by no means the only criteria but it will surely help to find the good ones who can be trusted with your dream project.

Website Design – Things to Look Out For Before You Outsource Website Design

If you are not well-verse in website design and development, developing a website can be a very tedious process. You need to deal with all sorts of things like HTML, tables, CSS, slicing, etc. So I believe that you should spend your time on what you do best and outsource website design to an experienced web design agency.

When you decide to outsource website design, it is important that you find a trustworthy and capable agency to do the job. In this article, let me share with you a few things to look out for before you outsource your website design.

Firstly, you must know who you are dealing with. Usually, an agency will send a designer and a salesperson to talk to you about the project. During the meeting, you should ask them a series of questions before you decide to engage them. No question should be left in your mind. This is the best time to clear any doubt you have. On the other hand, they should have a series of questions to ask you too. They will want to find out the direction, corporate color, target audience and other information about your business. You should try your best to answer every question so that they can design a website that suits your vision.

Next, if you do not have a clear design for the designer to work on, you should give the designer a few sites to take reference from. Try to give the designer as much information as possible to facilitate the process. Once they are done with the first draft, they should send you the initial sample. Take a look at the sample and don’t be afraid to point out anything that you don’t like about it.

When you outsource your website design to an agency, open communication is very important. They will not mind if you drop them an email with more information or when you have any question about the website. Open communication minimizes misunderstanding and makes the project goes smoothly.

These are some of the things to look out for if you want to outsource your website design to an agency. If you are not well-verse in web design, it is best that you spend your time on the things that you do best. Leave the tedious development to the professionals.

A good website is like a good salesperson. You should not compromise the quality of your website for anything. So be serious about this and create a good website that will bring you more business.

Choosing a Web Designer

Many small business owners struggle with deciding on how to make the right choice for designing their website. They search the web for help with their website and find that the choice is harder than they thought. Currently there are (literally) millions of websites who claim to be professional web designers. However, one must be careful in choosing the right person or people in which to trust their company image. In this article, I will attempt to categorize web designers into manageable groups, and teach the reader the difference between the types.

Web designers fall into four general categories: freelance amateur, freelance professional, Web Design Company, Web Development Firm.

Freelance Amateur

The majority of web designers you will come across, especially searching the Internet, are freelancers. That is, individuals who do web design but are not employed by a web design company. Some are self-employed professionals but most of these freelancers are amateur-hobbyist types. They find a copy of FrontPage™ came with their MS Office™ Suite. They discovered how fun it could be to make web pages so they started telling their friends that they could “design” web pages.

The “pros” of using an amateur is that they are very cheap. The “cons” are too numerous to mention, but I’ll point out a few. They have no training; they have little knowledge of what makes a good website work; they do not understand HTML code or CSS but only FrontPage point and click; they do not understand general design and layout concepts and they have little real experience. The biggest reason they should be avoided for the serious businessperson, is that their work looks amateurish, which makes your company look amateurish. Who wants that?

Freelance Professional

A professional is often defined by simply being paid. People think that if you are paid for something, then you are professional. Maybe that’s true in the Olympics, but for the business services world, you are not a professional until you are established and respected as one by your clients and peers. Freelancer professional web designers are a giant leap from the amateur in that they have established a portfolio of respectable work. They have some sort of qualified training and experience and they have credentials that can be verified by contacting references. They have a good reputation with their clients and other professionals. In general, a good freelance professional web designer can be good person to have doing your site. But they are hard to distinguish from the amateur when you are just searching the web.

The upside is, if you find a good one they are significantly cheaper than a web design company. But that is usually the only upside. If the budget limits you, then a freelancer will do for a small project. But anything seriously important should be left to a professional company.

Some downsides to using a freelance pro are that they are usually part-time, meaning they are limited in how much time they can devote to your project. They are also limited in what they can do for you. Most freelancers are specialists in one area and generalists in everything else. Some have no skills in anything except their one specialty and often you will have to find others to fill roles. In addition, freelancers are not always cheap although many of them are aspiring to create their own company; some are highly sought after and charge $100 per hour or more for their work. My advice here is, if you have that much to spend, go with a company that has a team of professionals to get the job done in a timelier manner.

Web Design Company

This is the next step beyond a freelance professional. The web design company offers the “whole show”. They provide real project management and have pulled together a team of web experts to get a wider range of jobs done. A company can provide a much higher level of expertise in web design, programming, content development and more.

Such a company is usually very small, yet large enough to handle larger scale projects. Compared to the most highly qualified freelancer, a company has a diversity of talent and collaboration working for them. The end-result is usually a much higher quality product.

The only real drawbacks are on the one hand, the web design company is more expensive than a freelancer because there are many more people on the job. However, you get what you pay for rings true. On the other hand, for very large projects or long term development, web design companies may be too small and usually do not have the human recourses to accommodate that $500,000 contract. In the end, for serious business people looking for quality and professionalism and who can’t afford the big firm, this is the way to go.

Web Development Firm

As the title implies, a web development firm is like any traditional company. They have a staff of office workers, they have owners and officers, and they have a team of talented professionals who are paid a good salary for their work. They often have a sales force that do inside and outside sales. The quality of their work goes without saying, as you could not be so well-established by doing shoddy work. These firms offer teams of very talented professionals who work on your project and get the job done in a timely and extremely efficient manner. Additionally, they usually cover all aspects of website development including marketing and advertising. They may have teams of specialists that they can deploy to your location and work in-house under a temporary contract. The possibilities are endless.

If price is not an issue and the highest quality work is necessary, then this is who you want to do the job. For smaller budget businesses, a quote from an established web development firm might knock you off your chair, but know that companies who have project requirements that reach hundreds of thousands of dollars know the score. Thus, the only real drawback for a web development firm is that they are usually very expensive. Then again, cost is relative and bigger companies like to work with bigger companies.

In summary, the choice is yours. I would recommend for the serious businessperson, that you budget a decent amount of dollars to properly design and execute a professional website. I would avoid the amateur and outsource to an individual or company with good experience and reasonable rates to create my web presence. If money were no object, then I would only deal with established firms and pay the big bucks to get the job done right and done well.